Online marketing is essential for the success of every business, regardless of the industry. Promotion on social media platforms is a powerful tool as it helps you not only raise awareness of your brand, but also enhances your customer service and contribute to the growth of your business. Many people employed in the hospitality industry don’t understand the importance of the social media presentation or are too afraid of the possible bad feedback they might receive. If you’re still not convinced, here are the top 5 reasons why your business needs to employ a social media plan:
1. Connect with your clients
Even though you might not be using social media, it’s safe to say that most of your clients are. They’ll discuss the quality of your customer service and their experiences online, and sharing their locations and feedback with friends. They’ll be taking photos of their food and post them on Instagram, or pinning images of your hotel on their Pinterest board.
Even though your business might not be online, your clients will. You can learn a lot about their experience and feedback by simply looking at their social media activity. Social media presence also gives you the opportunity to directly ask your clients questions that might determine a new business direction or help you decide whether to launch a new product.
2. Raise awareness of your brand
This is perhaps the second greatest benefit of the social media marketing. These platforms give you an inexpensive, yet effective way to promote your brand and increase awareness of your business. There is a vast body of research suggesting that social media promotion is currently the best way to promote your venture, as it helps you connect with clients and people from all ages or demographic backgrounds. It also helps you portray the “human” side of your business and attract more leads.
Your guests or clients are not the only ones using social media. Since it’s constantly growing in popularity, more and more people are employing the social media platforms to promote their business – and this includes your competition. They can be offering promotions on Facebook or promoting their newest products and thus, encouraging your clients to become theirs. Keep up with them and start your social media plan right away!
4. Deal with complaints
There will always be unsatisfied guests or negative feedback. The power of social media is that it helps you identify the complaints faster and deal with the issue sooner rather than later. Social media can bring to your attention any sort of negative feedback and address the concerns – just make sure to do it in a polite manner, as everything you’ll post will be open to the public.
5. Google ranking
No one uses phone directories any more. Google is the fastest and most efficient way to search for a company – and, believe us, everyone is doing it. Most people won’t come beyond the first or the second page of Google to search for results, so it’s a smart idea to boost your Google ranks. You can do this by expanding your business’ presence beyond your website. With the proper and adequate SEO technique, your business will push the competitions behind and appear on the first page, attracting more and more leads as a result.